How To Turn $5 Million Into $50 Million: Set Up Your Channels and Channel Partners – For Dynamic Revenue Acceleration

Description

The fastest way to grow your company and your revenue is to use multipliers: partners, alliances, distributors, resellers, wholesalers, retailers, service providers, agents, and systems integrators. These multipliers provide opportunities for you to reach markets and customers that you may not be able to reach yourself — with economies, efficiencies, effectiveness, and capabilities that you don’t have. It pays to do business with partners. Smart and healthy companies earn 50-80% of their bottom line revenue through their channel partners spread into the three major international business regions with 1/3 of the revenue coming from EMEA (Europe, Middle East and Africa), 1/3 from Asia-Pacific, and 1/3 from the Americas. This model protects those companies from economic down turns which are local and regional – because they are the first to learn of new trends and changes. And, it makes them more innovative earlier through the contributions of their partners. Channel partners provide solutions that are broader than yours, better than yours, and different than yours which will incorporate your products. Partners can enhance your brand with their own brand because they may be better connected in their market than you are. Many companies launch distribution without being adequately prepared to select, support and manage their partners and the target markets. The results are often fatal within 12-36 months because of lack of experience, inadequate systems, policies, and procedures to manage the channels and partners in a way that would allow everyone to be successful. Being ready to grow is the most important part of growth. You will build on a structured proven foundation. This book brings together expertise and experience of thousands of companies over 300 cumulative years in 130 countries. With list of tasks, actions, and activities in 17 major areas. Activities that you must perform as you prepare to go to market nationally and internationally with your distribution channels and your selected business partners in these channels. Implementation may vary, but you cannot ignore these tasks. This book will get you started on the right track. It is a guide for you – senior management, owners, marketing channel and partner managers – to set-up and implement channel and partner management. Emphasis is on how to do it the best way in order to generate strong and rapid dynamic revenue stream. Going from $5 million to $50 million in revenue within 36 months is entirely possible for you – based on our clients’ experiences.